I think the underlying problem may be manufacturing costs which puts too much pressure on profit margins.
Because they are smaller than a typical F-53-based Class A, buyers expect them to be significantly cheaper, but where can Thor really save on the build process?
The Ford E-450 Stripped chassis for the Axis/Vegas is listed about $2k higher than the larger F-53 (who knows what Thor actually pay for either of them). Then, Thor has to pay to get the chassis stretched, whereas F-53 motorhomes the chassis is already the right length.
Then there is issue of the front cab area of Axis/Vegas being tapered which must add cost due to additional manufacturing complexity. It’s always easier and faster to make things straight than to have to put a bend in a wall.
If the Axis/Vegas is priced lower than similar-size F-53 motorhomes, where is Thor going to make up the difference in order to make acceptable profit per unit?
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