Thor CEO wasn’t talking about hope, he’s talking about reality. The RV marketplace is changing, in large part because young buyers are not like baby boomers in many ways. Their likes, expectations, and income are often not compatible with a large expensive motorhome towing a car.
Sales numbers have been showing a trend for years. I may be completely wrong, but expect that over time our RV purchases will be more like those in Europe and other parts of the world than what we have presently in US. In most countries towing a car behind a motorhome is rare.
Fortunately the shift towards smaller motorhomes is slow, and very low interest rates still makes buying expensive units affordable, otherwise RV manufacturers would be hurting worse than they are.
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