I recently purchased the TOGO. I didn't have to talk to anyone at AT&T to get it set up. You can buy data through the Winegard app or go to att.com/togo. I had to enter the IMEI number of the device as well as the ICCID number on the SIM card before logging into the website. My guess is that this is how they are limiting who can get the plan. I'm guessing Winegard provides a list of IMEIs that qualify for this specific plan.
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