You can offer a dealer anything you want. The dealer may well agree to a really low purchase price, but then give you only a pittance for your trade-in. Of course, if you are willing to separate the two, you may do better than a package deal. If you want to do a package deal (aka trade-in), then the only number to talk about is the one you will put on the check. The dealer can write the order for full MSRP and give you a huge trade-in allowance, 50% off MSRP and nothing for the trade-in, or anywhere in between. It doesn't really matter how it is broken out.
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