Exactly. Or claims they were first to build Class A on E-Series chassis when clearly they were not.
I personally don't see much difference either in the "Utility" of the RUV lines compared to other RVs of similar size. It's not like they are building in a huge Mega-Storage compartment for motorcycles or other toys. Not even scooters or bikes. So where is the utility?
I'd guess it was to play on SUV label that sounds less stodgy than a minivan (the dull version being a compact RV).
In any case I'm going to avoid the "touring coach" label when talking with dealers for fear they will only think of Class Bs.
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