Another interesting interview with Thor CEO Bob Martin, this time by Forbes. It covers his personal history and experiences RVing and also his thoughts on business trends, and how Thor determines what customers want.
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On where industry is trending and what he sees as important to customers.
Quote:
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Originally Posted by Forbes
BM: The ten-year perspective, that’s a stretch. For us, we’re watching trends right now to smaller units, be it smaller travel trailers or smaller Class Cs and As. For us, the Class A, like the Thor Gemini, is one of the fastest growing segments right now. On the travel trailer side, it’s the entry-level travel trailer. Part of it is weight and cost for the travel trailer. The motorhome, it’s length, it’s height, it’s cost and it’s also fuel efficiency.
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