Omnidirectional vs directional... take your pick. A directional antenna MAY pick up more distant signals, BUT you MUST have the antenna "aimed" precisely at the transmitting tower. As a result, even close by signals (off to the side) are rejected.
The Winegard antenna you have seems to be marketed as an omnidirectional type - it picks up signals fairly equally in a 360° pattern - at the expense of not being able to receive distant signals. If you're close to a metro area for instance, this may be best. However, if you're out in the boonies, a directional antenna may be your best option.
There are trade offs for each.
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