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Old 02-01-2020, 03:50 AM   #1
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Thor Launches Hymer USA

Interesting interview with Thor CEO regarding launch of new Hymer USA. Below are a couple of comments that stood out.


https://rvbusiness.com/thor-industri...idiary-in-ind/

“So, rather than take a European product and build it the way we do here — we build them more like a home in the States whereas EHG’s are more automotive in terms of cabinetry and things like that — we thought we’d adapt more of their products and building practices.”

and

“Some of our existing companies will probably have similar products, but these Hymer USA lines will be built exactly the way they build them in Germany.”



And from Hymer USA website,

https://www.hymer.com/us/en

“At HYMER USA, we're introducing world-leading quality standards set by HYMER in Germany into the North American RV industry. For the very first time, innovative European design and assembly practices, automation, and control standards will be implemented in an American manufacturing facility.

We're pretty excited about all of it.“
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Old 02-01-2020, 02:44 PM   #2
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Quality improvement seems to be a major point Thor is marketing/pushing in press release and interviews, acknowledging EHG is much better in “innovation, design, and quality”.

I hoped new Hymer-influenced products may have been displayed at Tampa Super Show, but apparently that’s about a year too early.

“Hymer USA will be based in Bristol with initial product availability expected in the fourth quarter of this year.”





A bit more press coverage for anyone who may be following development:

https://www.elkharttruth.com/thor-br...28f6b5eb1.html

https://www.southbendtribune.com/new...d6bbd3d90.html

https://www.areadevelopment.com/news...-indiana.shtml
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Old 02-01-2020, 03:29 PM   #3
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IF If if.... Thor can pull this off correctly. I believe it will shakeup the whole Class B / C industries. The others will have to step up their game in Quality or Lower Pricing.
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Old 02-01-2020, 07:29 PM   #4
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Chance...remember that age old statement..."be careful what you ask for...you just may get it"?
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Old 02-01-2020, 09:21 PM   #5
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Originally Posted by revjeffrey View Post
IF If if.... Thor can pull this off correctly. I believe it will shakeup the whole Class B / C industries. The others will have to step up their game in Quality or Lower Pricing.
Yes, very big “IF”. I’m skeptical in large part due to the mentioned capital investment of only $8 to $10 million which isn’t very much in 2020 dollars. I can’t see that level of investment buying much automation.

I wouldn’t necessarily rule out how Hymer may influence smaller Class A designs. Class As are a large part of their European business. The real question is whether younger Americans will want smaller and lighter motorhomes, or whether they continue to prefer the much larger and heavier units of previous generations.


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Chance...remember that age old statement..."be careful what you ask for...you just may get it"?
Agree 100%.

However, if we don’t like whatever anyone comes up with, we don’t have to act on it. The biggest problem is the time we may waste hoping some company will build a motorhome we finally want to own and or drive. We can easily argue that wasted time is even worse than wasted money.

For what it’s worth, the new Thor “B” vans are largely Hymer designs, and that was probably a plus. We’ll see if they also influence future small Cs and As.
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Old 02-02-2020, 12:25 AM   #6
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So what exactly is an "Erwin Hymer" RV?
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Old 02-02-2020, 01:42 PM   #7
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So what exactly is an "Erwin Hymer" RV?

What are you actually asking? Please elaborate.

Literally any RV built by EHG, but I’m fairly certain that’s not the point of your question.
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Old 02-02-2020, 02:26 PM   #8
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My Dealer has what he advertises as "Erwin Hymer" Class B rigs on his lot...

https://www.alpinhausrv.com/inventor...ss+B+Motorhome
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Old 02-02-2020, 02:44 PM   #9
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Most look like the Aktiv 2.0 Loft models that were built in Canada during Hymer’s ownership of RoadTrek. I’m not 100% certain but think that’s the case.

That was before Thor purchased Hymer and excluded North America operations, including RoadTrek, from the acquisition. Since that time, RoadTrek was purchased by another European RV manufacturer and is back in business on a smaller scale.
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Old 02-02-2020, 03:34 PM   #10
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Thanks!
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Old 02-09-2020, 03:16 PM   #11
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Quote:
Originally Posted by Chance View Post

I wouldn’t necessarily rule out how Hymer may influence smaller Class A designs. Class As are a large part of their European business. The real question is whether younger Americans will want smaller and lighter motorhomes, or whether they continue to prefer the much larger and heavier units .
I am a millenial by birth year work ethic ways I am a Boomer and have been called so by those born the same year as me because I tell people to stive for what they want instead of cry until they get what they want. That said the new generation A LOT dont even own drivers license or somewhere they can store an RV heck they probably dont have a job especially one with the type of disposable income to own a RV. I work very hard and have a 34j Windsport class A. So I guess we do like the big heavy RVs of yesteryear...if we can afford them. I will probably be moving to a 40ish ft diesel in the next few years as I tow 90% of the time I have the RV out wether it be my 20ft box and desert toys or thw toad.
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Old 02-09-2020, 07:50 PM   #12
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I am not knocking Hymer but I had two Roadtreks a 1994 190 Popular and a 2007 210 Popular and they were very well built and they had a very skilled workforce in Kitchener Ontario Canada but when we were shopping for our 2018 Compass 23 TB we did notice that level of quality was not even close to what both of our old Roadtreks were. That said I am not unhappy buying my Compass so time will tell what the products are like
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Old 02-09-2020, 08:49 PM   #13
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In fairness, reports suggest RoadTrek management ran company into grown before Hymer purchased them.
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