Jeep Wranglers are very popular as toads because they are easy to set up for towing and they provide good off-road capability if you want/need that.
I'm always surprised at how expensive they are, though. Compared to most modern vehicles they are fairly primitive, without much new engineering and design. They are a basic metal box with a very basic suspension and steering design. The ride is rough, they don't handle very well, they are noisy, and they don't have a lot of modern convenience and safety features. They are cool and fun, but it seems like they should cost less than your typical entry-level compact SUV.
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