Thor Forums

[Chance]

Originally Posted by JamieGeek

The interesting thing about that trademark filing: Its almost 18 months old (June 14, 2017). That would mean if they were working on it we might see something about it in the next year or so (automakers usually run in about 3-year cycles--when I was working at Ford there was a strong push to shorten that, however).

Exactly, Ford must have been thinking about larger Class Cs and Cutaway commercial trucks for a few years, anticipating the need well in advance. I’d bet Ford was shocked that the Transit van did not replace the E-Series like they expected. The E-Series is still the #1 RV chassis according to Ford media news if I recall correctly, which probably led to Ford’s announcement that they were going to keep it around into the 2020’s.

What I don’t get is why Ford doesn’t already own the name “E-550” since they produced it around 2002~2003. Would they have let the trademark expire to save a couple of $ or did they not have it at all (which may explain why it was taken off market). The only vehicle that comes to mind is Mercedes E series, but I’m not sure if they made an E-550.