Thor Forums

[Chance]

Originally Posted by JamieGeek

Perhaps its just the size of the slide.

24.1 & 24.3 have a tiny slide hence price about the same.

25.6 slide is roughly 2x the size of the 24.x versions and the 27.7 has two slides (which is roughly 2x the slides in 24.x).

Or, more likely, its based on sales? lower price for units expected to sell more...

Of course these are just wild guesses.

It’s all about money, right?

Profitability is at the core of business, so manufacturing costs versus sales price directly affects what motorhome floor plans, sizes, features, etc. Thor offers, and also which they discontinue.

I believe there have been a total of 10 floor plans (a couple had minor variations), 4 remain, and 6 have been discontinued. We’d have to assume that if they were profitable, they would still be in production. One exception is if Thor thought they had a “new” product that was expected to be even more profitable. Assuming Thor have limited manufacturing (plant) capacity, they may discontinue a marginally profitable and or slow-moving floor plan in favor of a new one with higher profit expectations.

That Thor would develop a “new” floor plan, the 24.3, at the bottom of the size and cost range when all previous were going larger and more costly is surprising. In my opinion it was overdue, but surprising nonetheless.

The question is whether the 24.3 was primarily developed to downsize, or to lower price point. I know there’s some connection between the two, but did product development work with primary goal of creating a smaller Axis/Vegas due to general downsizing trend, or was a second lower-cost floor plan option their primary objective?

I’m concerned the 24.3 floor plan may not succeed, but hope Thor doesn’t give up on smaller units because of it.