Quote:
Originally Posted by Lt Keefer
Marketing 101, you have to pay get your name on the list.
"TOP TIER™ is recognized as a premier fuel performance specification developed and enforced by leading automotive and heavy duty equipment manufacturers. The intention of TOP TIER™ is to create a winning situation for retailers, auto manufacturers, and drivers. Vehicle and equipment manufacturer sponsors have a specification by which they can drive market fuel improvements to meet the ever changing demands of engine technology when regulations or specifications may not go far enough."
The owners manual for the Kia Soul says to use Top Tier fuel. When I use Valero, a Top Tier brand, the Soul throws a code for the knock sensor and turns on the money light. That used to require a trip to the dealer to get it cleared. When I use Murphy gas from Wal Mart, not a Top Tier brand, no code or check engine light.
Top Tier is all about marketing and artificial/forced consumer control.
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I used to buy paper (printing stock). When the industry went "green", I started seeing all sorts of "industry buzzwords"... like "sourced from sustainable forestry products". Really?? So Kimberly-Clark, Weyerhauser and International SUDDENLY started being "responsible" about managing their pulp supply??
More like the entire pulp and paper industry was being targeted for being one of, if not the largest, air polluters in the United States. So... an industry smarty-pants came up with the brilliant idea to shift the focus to how well they "manage forests"... what's that saying about lipstick on a pig?
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