The 3rd option is surge brakes: Don't need a controller at all for that (don't believe people when they say surge brakes aren't proportional...they are).
Usually connecting a brake controller is pretty easy: There may be a Ford plug for one already under the dash. If there is you just pick up the controller, a harness, plug it in, and mount the brake controller. Easy peasy.
(of course if you don't already have a plug then it is a bit of a pain.)
I had our dealer put in a brake controller on our Axis. Then we picked up the Acme Tow Dolly (which uses surge brakes--I leave the controller unplugged). (Yeah you can also order the Acme with electric brakes as well.)
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