Thor seems to also know a lot about how owners use their motorhomes. I ran across an article from a couple of years ago that states Airstream management knew that 50% of owners didn't even camp in their luxury Class Bs.
Quote:
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It turns out I’m not alone. Only about 50 percent of the people who buy the Interstate Grand Tour actually sleep in it, according to Airstream Chief Executive Robert Wheeler. “They like to travel, but not by air,” he said. “We call them luxury tourers. They want the comfort and convenience. They want to bring their dog. They don’t like to use truck stop bathrooms. They think it’s nice to be able to heat up a cup of coffee or pull over and take a nap.”
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https://www.forbes.com/sites/joannmu.../#398c2cde1d41
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